Privacy Policy

Introduction

Welcome to Steve Madden Online Shop, where fashion-forward style meets secure digital experiences. We value your trust and are committed to protecting your personal information with the same sophistication and care that defines our fashion collections. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website at buyfashionitems.com.

Information We Collect

Personal Information

• Identity Data: Name, username, or similar identifier
• Contact Data: Billing and shipping addresses, email address, telephone numbers
• Financial Data: Payment card details (processed securely through our payment partners), PayPal account information
• Transaction Data: Details about payments and purchases
• Technical Data: IP address, login data, browser type and version, time zone setting and location
• Profile Data: Username and password, purchases or orders, preferences, feedback
• Usage Data: Information about how you use our website, products, and services
• Marketing Data: Your preferences in receiving marketing from us

Automatically Collected Information

Like most modern e-commerce platforms, we automatically collect certain information about your device and browsing behavior to enhance your shopping experience.

How We Use Your Information

We use your personal information to provide the seamless, secure shopping experience our global clientele expects:

• Order Processing: To process and fulfill your purchases of our fashion items including bags, boots, clothing, and accessories
• Customer Service: To provide support and respond to your inquiries at [email protected]
• Personalization: To tailor our website content and product recommendations to your style preferences
• Security: To protect against fraudulent transactions and maintain the security of your account
• Marketing: To send you information about new collections, promotions, and style inspiration (with your consent)
• Improvements: To analyze website usage and improve our products, services, and user experience

Legal Basis for Processing

We process your personal information based on:

• Contract: To fulfill our obligations from your purchase agreements
• Consent: When you explicitly agree to specific processing activities
• Legitimate Interests: To operate our business and provide secure services
• Legal Compliance: To meet our regulatory obligations

Data Sharing and Disclosure

We respect your privacy and only share your information in the following circumstances:

• Payment Processors: With trusted partners like Visa, MasterCard, JCB, and PayPal to securely process transactions
• Shipping Providers: With delivery services including EMS to fulfill your orders
• Service Providers: With companies that provide services on our behalf (website hosting, analytics, marketing)
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We never sell your personal information to third parties for their marketing purposes.

International Data Transfers

As a global brand serving customers worldwide (excluding certain Asian and remote regions), your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable laws.

Data Storage and Security

We implement industry-standard security measures to protect your information:

• SSL Encryption: All data transmitted between your browser and our website is encrypted using SSL technology
• Secure Storage: Personal information is stored on secure servers with limited access
• Payment Security: Payment details are processed through PCI-DSS compliant payment gateways
• Data Retention: We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law

Your Rights and Choices

You have control over your personal information:

• Access: Request access to the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal data in certain circumstances
• Restriction: Request restriction of processing in specific situations
• Portability: Request transfer of your data to another organization
• Objection: Object to processing of your personal data
• Marketing Preferences: Opt-out of marketing communications at any time

To exercise these rights, please contact us at [email protected].

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality and secure shopping cart operations
• Analytics Cookies: Help us understand how customers use our website
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

Children’s Privacy

Steve Madden Online Shop does not knowingly collect personal information from children under the age of 16. If you believe we have collected information from a child under 16, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The “Last Updated” date at the top indicates when revisions were made. We encourage you to review this policy periodically.

Contact Us

Thank you for trusting Steve Madden Online Shop with your style and your data. We’re committed to protecting both with the same level of sophistication and care.